Golf Leadership Group

Golf Leadership Group

Vision Statement

To become the most trusted advisory and operational leadership organization in golf by helping clubs, facilities, golf professionals, and ownership groups build more efficient, profitable, and member-focused operations through leadership, innovation, technology, and industry expertise.

Golf Leadership Group exists to elevate the business of golf while preserving the traditions and values that make the game special.

Mission Statement

Golf Leadership Group empowers golf facilities and golf professionals to achieve operational excellence through strategic consulting, leadership development, technology integration, facility optimization, and content-driven growth solutions.

We help golf organizations:

• Increase profitability
• Improve operational efficiency
• Develop stronger leaders
• Enhance member and guest experiences
• Implement innovative technologies
• Create sustainable long-term growth

By combining proven golf industry expertise with modern business strategies, Golf Leadership Group serves as a trusted partner to clubs, resorts, daily-fee facilities, management companies, and golf professionals throughout North America and beyond.

Core Values

Leadership

We lead through experience, professionalism, integrity, and service.

Excellence

We pursue world-class standards in every project and client relationship.

Innovation

We embrace technology and new ideas that improve the golf experience.

Relationships

We believe people and relationships remain the foundation of every successful golf operation.

Education

We are committed to developing the next generation of golf leaders.

Results

Every recommendation must deliver measurable value and meaningful outcomes.

Organizational Structure

Golf Leadership Group

Founder & CEO

Craig Hocknull, PGA

Responsibilities:

• Strategic vision
• Industry relationships
• Business development
• Keynote speaking
• Consulting leadership
• Technology partnerships
• Advisory board development

Division 1

Mackenzie Leadership & Strategy Group

Inspired by the philosophy of Alister MacKenzie

Focus

Helping golf facilities create exceptional golf experiences through strategic planning and operational leadership.

Services

• Strategic planning
• Facility master planning
• Golf operation audits
• Member experience enhancement
• Leadership coaching
• Executive search
• Staff development
• Board and committee consulting

Ideal Clients

• Private clubs
• Resorts
• Ownership groups
• Management companies

Division 2

Travis Operations & Performance Group

Inspired by the philosophy of Walter Travis

Focus

Operational excellence, efficiency, systems, and performance management.

Services

• Golf operations consulting
• SOP creation
• Staff training
• Inventory management
• Retail operations
• Tournament operations
• Workforce optimization
• Facility efficiency audits

Technology Solutions

• RFID inventory systems
• Golf bag storage systems
• Asset tracking systems
• GPS player tracking
• Retail technology integration
• Operational analytics

Ideal Clients

• Private clubs
• Public facilities
• Resorts
• Multi-course operators

Division 3

Ross Technology & Innovation Group

Inspired by the philosophy of Donald Ross

Focus

Implementing practical technologies that create measurable operational advantages.

Services

• Technology assessments
• RFID implementation
• Inventory automation
• Asset tracking
• Business intelligence
• AI integration
• Digital transformation consulting

Strategic Partners

• RFID providers
• POS providers
• GPS technology providers
• Software developers
• Golf technology innovators

Ideal Clients

• Growth-oriented clubs
• Resort operators
• Management companies

Division 4

Fairway Media & Content Group

The modern growth engine of Golf Leadership Group.

Focus

Helping golf facilities and golf brands tell their story, grow their audience, and generate revenue through digital content.

Services

• Social media management
• Content creation
• Video production
• Photography
• Podcast production
• Email marketing
• Website content
• Brand development
• Recruiting content
• Club storytelling

Content Channels

• Instagram
• Facebook
• TikTok
• YouTube
• LinkedIn
• Club newsletters
• Member communications

Ideal Clients

• Private clubs
• Resorts
• PGA Professionals
• Golf brands
• Industry vendors

Advisory Board Structure

Golf Leadership Group Advisory Council

Comprised of:

• PGA Professionals
• Horton Smith Award recipients
• PGA Section Professionals of the Year
• General Managers
• Club Presidents
• Golf Architects
• Industry Technology Experts
• Hospitality Executives

Purpose

• Industry guidance
• Educational content creation
• Business development support
• Speaking engagements
• Mentorship programs

Revenue Model

Consulting Revenue

• Club audits
• Strategic planning engagements
• Retainer consulting

Technology Revenue

• RFID solutions
• Inventory systems
• Asset tracking systems
• GPS tracking systems
• Golf storage solutions

Media Revenue

• Social media management
• Video production
• Content subscriptions
• Marketing retainers

Education Revenue

• Leadership workshops
• PGA education seminars
• Online courses
• Certification programs
• Club staff training

Speaking Revenue

• PGA Sections
• CMAA Chapters
• University programs
• Club leadership conferences
• Industry trade shows

 

 

Founding Member Opportunity

Golf Leadership Group

Help Shape the Future of Golf Leadership

Golf is changing.

Clubs are facing increasing pressure to improve operations, control costs, embrace technology, attract and retain talent, create engaging content, and deliver exceptional member experiences.

Golf Leadership Group was created to help golf facilities navigate those challenges through a collaborative network of respected golf industry leaders.

We are currently seeking a select group of PGA Professionals, General Managers, Directors of Golf, Superintendents, Club Executives, Industry Consultants, and Golf Business Leaders who are interested in becoming Founding Members of Golf Leadership Group.

This is not a traditional employment opportunity.

It is an opportunity to become part of a professional network that leverages the collective expertise, relationships, and influence of experienced golf leaders to create new revenue opportunities while helping golf facilities operate at a higher level.

Who We Are Looking For

We are seeking individuals who:

• Have established credibility within the golf industry
• Possess strong relationships with club decision makers
• Enjoy helping facilities solve operational challenges
• Have expertise in one or more areas of golf operations
• Are interested in consulting, education, mentoring, or business development
• Want to remain active and influential within the industry
• Are seeking flexible income opportunities that leverage their existing knowledge and network

This opportunity is ideal for:

• Current PGA Professionals
• Retired PGA Professionals
• General Managers
• Directors of Golf
• Golf Course Superintendents
• Club Executives
• Industry Sales Professionals
• Golf Coaches and Educators
• Former Club Leaders seeking a flexible second career

Areas of Expertise

Members may participate in one or more of the following divisions:

Leadership & Strategy

• Strategic planning
• Club operations consulting
• Executive mentoring
• Board and committee education
• Staff development

Operations & Performance

• Golf operations
• Retail operations
• Inventory management
• Facility audits
• Operational efficiency systems

Technology & Innovation

• RFID inventory systems
• Asset tracking solutions
• Golf operations technology
• GPS player tracking
• AI and automation integration

Media & Content

• Social media management
• Video content creation
• Club storytelling
• Recruiting content
• Brand development
• Marketing strategy

Income Opportunities

Golf Leadership Group members may participate in revenue opportunities based upon their expertise, network, and involvement.

Potential income sources include:

• Consulting engagements
• Club operational audits
• Leadership coaching
• Speaking engagements
• Educational workshops
• Online training programs
• Technology referrals
• Product sales commissions
• Business development partnerships
• Content creation projects
• Advisory board participation

Members can choose their level of involvement and focus on opportunities that align with their professional strengths and interests.

Why Join Golf Leadership Group?

Expand Your Influence

Become part of a growing network of respected golf industry leaders working together to improve the business of golf.

Create Additional Income

Leverage your expertise and relationships to generate meaningful consulting and referral revenue.

Stay Connected

Remain active in the industry while collaborating with fellow professionals across North America.

Give Back

Mentor the next generation of golf professionals and help elevate operational standards throughout the game.

Build Something Meaningful

Become a founding member of an organization dedicated to leadership, innovation, operational excellence, and professional growth.

Our Vision

To become the most trusted network of golf industry leaders helping clubs operate better, lead better, communicate better, and grow better.

Interested?

If you are a respected golf industry professional who believes your experience, expertise, and relationships can help shape the future of golf operations, we would welcome a confidential conversation.

golfleadershipgroup@gmail.com

Golf Leadership Group
Leadership • Operations • Technology • Media

“Built by golf professionals, for golf professionals.”