Authentic Golf Media - Subject Matter Expert - Craig Hocknull PGA

Authentic Golf Media

Golf Subject Matter Expert for Film, TV, and Commercial Productions

By Craig Hocknull, PGA Professional | Based in New York & Arizona | Available Nationwide


Golf That Looks Real. Feels Right. Tells the Story.

Welcome to Authentic Golf Media, the premier consulting service for productions that demand golf scenes with authenticity, accuracy, and visual impact.

I’m Craig Hocknull, a PGA Golf Professional, tour-level player, swing coach, and trusted golf subject matter expert (SME) for film, television, and commercial media. I specialize in bringing the real game of golf to life on camera—whether it’s coaching actors and celebrities, choreographing swing sequences, or consulting on set design, wardrobe, and continuity.

With locations in New York and Arizona, I am available for projects on both coasts and anywhere in between.


Why Golf Scenes Need a Subject Matter Expert

Golf is a nuanced, precise, and deeply visual sport—and audiences know when it’s been faked. Awkward swings, unrealistic shots, or incorrect etiquette can instantly break immersion. My role as a golf SME is to prevent that.

With decades of experience as both a professional golfer and high-level coach, I guide productions through the creative and technical demands of portraying golf accurately. Whether you're filming a drama, commercial, comedy, or instructional series, I ensure every swing, setup, and shot is believable, camera-ready, and in sync with your story.


Services Offered

Swing Coaching & Scene Choreography
Develop realistic and visually effective swing sequences for film and commercial shoots. Includes full choreography and actor training.

Actor & Celebrity Golf Training
Personalized instruction to help talent look confident and natural in front of the camera—no matter their skill level.

Technical Golf Consulting
Review scripts, structure golf scenes, and advise on scoring, rules, tournament formats, and player behavior for full authenticity.

On-Set Golf Advisor
Collaborate directly with directors, producers, DPs, and ADs to ensure golf-related continuity, technical accuracy, and seamless integration into the storyline.

Product, Gear & Wardrobe Consulting
Provide guidance on golf equipment, brand visibility, and accurate wardrobe choices for different skill levels, eras, or player types.

On-Camera or Voiceover Talent
Available as a professional golf expert for commercials, infomercials, live demonstrations, or narration.


Based in New York and Arizona – Available Nationwide

I maintain active presence and working relationships in both New York City and Scottsdale, Arizona, giving me flexible access to top-tier production hubs across the country. I’m available for:

  • Feature films

  • Streaming series and network television

  • Brand commercials and product campaigns

  • Golf infomercials and training videos

  • Actor prep and private on-location coaching

  • Sports marketing campaigns


Why Production Teams Choose Craig Hocknull

  • Extensive Golf IQ – PGA-certified, biomechanics-based coach with professional tour playing experience.

  • On-Camera Credibility – Featured in national commercials (including Kia), golf infomercials, TV interviews, and instructional segments.

  • Experience with Celebrities and Athletes – Proven success training public figures to move and perform with confidence.

  • Production Fluency – I understand on-set workflow, shot composition, actor psychology, and time constraints.

  • Reliable, Adaptable, Professional – I deliver results without adding friction. My job is to make the director’s vision come to life—authentically.

  • Examples of skills:

    • golf subject matter expert New York

    • golf SME Arizona

    • hire golf expert for commercials

    • actor golf swing coach NYC

    • PGA golf consultant for TV

    • on-set golf technical advisor

    • golf choreography for film

    • product placement golf consultant

    • celebrity golf coach

    • golf realism expert for media


Recent Projects and Appearances

  • Kia National Commercial – Golf SME & on-set coach

  • Infomercial Training – Swing demonstrations and product showcases

  • CNN International Coverage – PGA Championship

  • Private Golf Coaching – For professional athletes, CEOs, actors, and high-profile clients

  • Live Instructional Events and Demonstrations

  • Golf Channel - With Martin Hall – Golf coaching and trick shots.

Ready to Elevate Your Golf Scene?

Whether you’re filming on a world-class golf course or simulating one in a studio, I help you achieve realism that resonates with viewers and honors the game. I offer flexible scheduling, remote consulting, and on-set availability tailored to the needs of your production.

If you're looking for a golf expert who understands both the game and the camera, I’d love to connect.


Contact Craig Hocknull, PGA

Locations: New York & Arizona
Email: golfindustryconsultant@gmail.com

Available for projects – script consultations, on-set coaching, product integration, and more.

Arnold Palmer

NBC Interview - PGA Championship Bethpage, New York

On set - KIA National Commercial - SME - Clay Shooting with golf balls

Tiger Woods - Bethpage - PGA Championship - 2019

Gary Player - Sao Paulo Brazil, HSBC Sponsored Event.

Rory McIlroy - PGA Championship - Bethpage, New York

Mark Wahlberg - WM Phoenix Open Event

Adam Scott - PGA Championship - Bethpage, New York

Alfonso Ribeiro - Canadian Tour Event

Patrick Peterson - All Pro NFL Cornerback 

WM Phoenix Open - 2017 and 2022 - 16th Hole

On set - Infomercial

Talent and Talent Coach - Golf Infomercial

Golf trick shot entertainer.

Chi-Chi Rodriguez - Puerto Rico Event